From Parched to Brew Baron: New Owners Rebrand and Renovate Local Brewery

Brew Baron
The Brew Baron Beer Company owners Rita Ferraro, Brad Sayer, and Gibran Ferraro (Photo supplied)

When Parched West End Brewery fell on hard times earlier this year, a family of three came to the rescue. Brad Sayer purchased the troubled brewery back in June with his wife Rita Ferraro and stepson Gibran Ferraro Firmo. After months of renovations and rebranding, The Brew Baron Beer Company is now open.


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The rebranding brings a quirky ‘Baron’ character representing the owners’ commitment to quality and value. Customers can now enjoy a new deck, pool room, big screen TVs, leather sofas, improved food and drink menus, and the return of live music nights.

“My wife, stepson and I have purchased the brewery, and made the changes that we think will improve things, for our customers,” said Brad, who is the founder and managing director at The Brew Baron Beer Company. 

Photo credit: The Brew Baron Beer Co/Facebook

 At the helm in the kitchen is his stepson Gibran, a qualified chef who insists on only the freshest local ingredients to maximise flavour. Originally from Rio de Janeiro, Brazil, Gibran uses his culinary expertise to ensure the staff turn quality ingredients into mouthwatering dishes.

Photo credit: The Brew Baron Beer Co/Facebook

“Gibran is a qualified chef and has led improvements to the food menu by using fresher ingredients, introducing his native South American flavours and adding more value-for-money pricing,” Brad added.

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“In the brewhouse, we’ve been fortunate to keep long-standing great brewer, Matt Wolfe, but given him greater autonomy to do what he does best – brew great beers. And we’ve changed the customer area to provide a more engaging and comfortable experience. Finally, our customers will find Gibran and/or me onsite, at all times, so they can approach us and share their thoughts directly with us,” he said.

Brew Baron
Photo credit: The Brew Baron Beer Co/Facebook

The new Brew Baron aims to remain a small, family-owned West End brewery with the neighbourhood’s support.


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Stop by The Brew Baron Beer Company to taste the improved brews and check out the new vibe. The baron’s doors are open 12:00 pm to late, Wednesday to Sunday at 391 Montague Rd. follow them on Facebook to learn more.

Published 13-September-2023