Fitness Training Centre Has Gotten Bigger and Better as It Moves to West End

Photo credit: Studio 99 Fitness / Facebook

A boutique personal training studio has moved to a bigger and better space in West End to accommodate growing demand as the role of exercise as preventive medicine becomes the hottest trend in the fitness industry for 2020.

“Exercise is Medicine” is owning the first spot as the hottest trend in the fitness industry for 2020, according to the inaugural Top 12 Fitness Trends survey conducted by Fitness Australia

Exercise is Medicine is a global health initiative centred on promoting the inclusion of physical activity assessment as a part of every patient’s visit to the primary care medical professional and other related health care providers, and referring patients to exercise training and professionals

Studio 99 is one particular example of how the fitness industry recognizes the growth in demand as more and more people are becoming health-conscious. Early this year, Studio 99 moved to a more spacious facility at 387 Montague Road in West End to cater to its growing membership.

Photo credit: Studio 99 Fitness / Facebook

Studio 99 recognised that inner-city residential development played a big factor in their rise in membership, particularly from middle-aged clients. Many of its clients have never tried working out but once they become comfortable they eventually moved from one-on-one personal training to group classes.

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Photo credit: Studio 99 Fitness / Facebook

The survey also highlighted a trend focusing on the fitness needs of older adults which, in general, have more discretionary money to spend as compared to their younger counterparts. This opens an opportunity for fitness clubs to develop programs that will cater to this particular market, according to Fitness Australia.

“Fitness Australia’s recently commissioned research reveals that Baby Boomers are the most active generation which tells us that they have an increasing desire to be more physically active,”  Fitness Australia-CEO, Barrie Elvish explained.

Australia’s Top 12 Fitness Trends for 2020 are:

  • Exercise is Medicine
  • Group Training with an Instructor
  • High Intensity Interval Training (HIIT)
  • Employing Registered Exercise Professionals:
  • Fitness for older adults
  • Functional fitness training
  • Exercise for stress management
  • Body weight training
  • Training with free-weights
  • Inclusive fitness
  • Small group training
  • Wearable Technology

About Studio 99

Established in 2008, Studio 99 Fitness Centre began as a small boutique personal training facility located at 99 Melbourne Street. Studio 99 has relocated twice since. Their new and large training facility covers over 1000sqm of floor space with bathroom facilities and 30 car parking spaces. 

From its humble beginnings, Studio 99 has grown to offer a variety of training programs: Personal Training, 60 group fitness classes, Pilates, Corporate Health Programs, Physiotherapy, Remedial Massage and Exercise Physiology. Their sessions range from the more intense metabolic conditioning, performance lifting and HIIT to the less intense pilates and core sessions.