A well-loved coffee spot in West End has surprised locals by getting a fresh new look and completely changing what it offers to the community. GoodGood on Beesley Street, a familiar name to many, has reopened after a renovation with a brand-new focus as a deli.
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The people behind this change are Lachlan Geraghty and Josh Power, who first became known in West End when they opened the small coffee shop Little Peaches in 2021.
They always planned to grow their business in a way that would benefit the community and keep things interesting for themselves. This latest step is a big one for the pair.
From Cafe to Deli
GoodGood first opened next door to Little Peaches in a much bigger space. They had done much of the work to create a stylish and open feel. At first, it was a cafe during the day and a wine bar at night, hoping to become a central meeting place in West End. However, the owners felt that their design didn’t truly show who they were and what they wanted GoodGood to become.
Mr Geraghty explained that while they thought the original space was beautiful, they designed it without really thinking about their own identity and what they wanted to achieve. He added that he wanted to bring back some of the feeling of Little Peaches into the new space.
So, they decided to make a change. They moved their coffee gear back into Little Peaches for a few months while the inside of GoodGood was redone. This time, they aimed to create a warmer, more inviting space with better sound quality.
Mr Geraghty said that the original GoodGood felt too plain, so they intentionally went in the opposite direction by adding lots of different textures while keeping a simple colour scheme.
The New Space and Menu
When you walk into GoodGood, you’ll see timber walls, terracotta-coloured tiles, and textured surfaces, with plants adding some greenery. The layout is mostly the same, but the kitchen has been made bigger and better equipped.
The large concrete counter has been replaced with a lighter, floating counter to make serving customers easier. The front of the cafe has also been changed to create a small outdoor area where people can sit with their dogs, although Mr Geraghty mentioned that this area still needs a bit more work.
While the new look was important, the change mainly aimed to focus on a business idea that better matched what the owners wanted. Because of this, they are also changing the name from GoodGood West End to GoodGood Deli. Mr Geraghty stated that they have started the process of changing their business name and that their aim now is to operate as a deli.
GoodGood will still be open in the mornings, serving coffee from Sunshine Coast roaster Tim Adams and a smaller breakfast menu. However, they will now focus more on providing lunch options, which Mr Geraghty believes is lacking in their part of West End.
He noticed many office workers were going to the supermarket to buy lunch because there weren’t many other choices nearby. He also mentioned talking to customers who said the same thing.
To address this, GoodGood Deli will soon launch a new lunch menu featuring a range of deli-style sandwiches. Mr Power has been in charge of creating these recipes, taking inspiration from his family history in baking. Mr Geraghty explained that Mr Power’s grandfather owned a successful bakery in New South Wales many years ago and that Mr Power has spent the last six to eight months working on different bread recipes.
The sandwiches will be made with a soft focaccia bread and filled with high-quality meats and cheeses, all prepared in-house. The lunch menu will also include a daily salad and a house-made lasagne, but the owners plan to keep the menu flexible, with items changing regularly. Mr Geraghty also noted that they have stopped their evening service but plan to bring back a nighttime offering.
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Looking ahead, Mr Geraghty expressed his appreciation for the support they have received from both new and regular customers since Little Peaches’s earliest days. He acknowledged that it is a privilege to be able to make such significant changes, especially at a time when many hospitality businesses are facing challenges.
He said that the renovation wasn’t done because the community asked for it, but because it was something they wanted to do. He feels it’s great that they have been able to adapt and grow with the support of their customers. Mr Geraghty believes they are now finally ready to launch the kind of business they had always envisioned.
Published Date 20-May-2025
