Tag: Traders In Purple

Luxury Property Developer Deepens West End Presence with Second Mega Site Acquisition

Luxury property developer Traders In Purple is deepening its investment in Brisbane’s inner-city market with the acquisition of a second significant site in West End, further cementing the suburb’s status as a high-growth residential hotspot.

Read: From Five to Two Towers: Montague Road Development Gets the Go-Ahead

The newly secured parcel, located at 281–297 Montague Road, spans over one hectare and adds substantial weight to the company’s growing Brisbane portfolio. While the exact purchase price remains confidential, the planned development’s end value is projected to exceed $850 million—making it one of the largest private projects in the area.

Photo credit: Google Street View

The subject site currently holds an approved development application (DA) for two apartment towers, originally lodged by a Sydney-based developer. The approved plan represents a scaled-back version of an earlier proposal that sought to deliver five towers. Brisbane City Council ultimately granted permission for a total of 345 apartments on the site.

Luxury Property Developer
Photo credit: Brisbane PD Online

This latest acquisition builds on momentum from Traders In Purple’s nearby Rivara project, which received planning approval just recently. That development, set for a 1.25-hectare site on Victoria Street, will introduce two 20-storey apartment towers to the neighbourhood. It was acquired for $63.5 million in a deal facilitated by liquidators in 2023.

Luxury Property Developer
Rivara in West End (Photo credit: tradersinpurple.com)

The rapid succession of investments signals the company’s strong confidence in West End’s evolving landscape. With its mix of heritage charm, urban energy, and enviable proximity to the Brisbane River and CBD, the area is increasingly appealing to a diverse range of buyers—from young professionals and families to retirees seeking lifestyle-driven downsizing options.

Read: Callista on Park: Rooftop Living Arrives in West End’s Historic Heart

As the demand for luxury living in Brisbane’s inner suburbs continues to climb, West End is shaping up to be a focal point for premium residential development. Traders In Purple’s latest move reinforces the suburb’s reputation as both a cultural enclave and a property investment stronghold.

Published 13-May-2025

Prime West End Riverfront Site Acquired for $63.5-M

A prime riverfront site in West End has changed hands for $63.5 million, marking one of the largest riverfront land sales in the city’s recent history. 

Read: Revised Plans for Riverfront Development on Victoria Street, West End Lodged

The 1.25-hectare site, located at 117 Victoria Street, was purchased by Sydney-based real estate developer Traders In Purple.

Photo credit: Google Street View

The property, which has been on the market since August last year, was previously earmarked for a four-tower urban village comprising 455 apartments. However, plans were halted when the former owners entered liquidation in 2023, prompting the sale.

Traders In Purple, known for their successful delivery of 12 luxury waterfront projects in Moreton Bay, is now setting its sights on the Brisbane market. This acquisition marks their significant entry into the city’s property landscape.

Riverfront Site
Artist’s impression of previous plans for 117 Victoria Street, West End (Photo credit: developmenti.brisbane.qld.gov.au) 

While the site already has development approval for four towers, the new owners are considering a different approach. They have expressed interest in substantially reducing the number of apartments, focusing instead on appealing to owner-occupiers seeking premium residences.

For this project, developers revealed they are targeting executive buyers and families looking for high-quality, spacious apartments and homes in a prime location.

The developer plans to engage with architects, landscape designers, and urban planners in the coming months to craft their vision for the site. Community engagement is also high on the agenda, with the developer pledging to keep local residents informed of their plans. 

They believe this site presents a rare opportunity to create a remarkable lifestyle-focused destination near the CBD.

Read: Luxury Meets Community: Inside West End’s Latest Multi-Million Dollar Penthouse Sale

The sale of this West End riverfront property underscores the ongoing interest in Brisbane’s real estate market, particularly in well-located sites with potential for high-end residential development. As plans unfold, the project is likely to attract significant attention from both the property industry and potential buyers looking for luxury riverfront living in Brisbane.

Published 22-August-2024