Harris Farm Markets to Open West End Flagship at Peters Ice Cream Factory

Harris Farm Markets, the popular family-owned enterprise operating for more than 40 years, is set to open its West End flagship store at the former Peters Ice Cream Factory with heaps of job vacancies for over 150 workers.

To prepare for the opening, the management has announced the hiring of temporary, permanent and part-time workers who could fill in roles like customer service staff, bakers, butchers, dairy experts, deli and cheese specialists, fruiterers and florists, as well as backend employees who will be streamlining the operations.

Interested locals who would like to grow with the Harris Farm Markets family may apply online.  Co-CEO Luke Harris said that they are keen on giving jobs to “passionate, hard-working food enthusiasts,” who will immediately be entitled to staff discounts at the store.

“Authenticity is everything to us, in the way we buy and present our produce through to the people we employ,” Mr Harris said.

Mr Harris is also happy to reveal that the West End flagship store will be based at the former building of the historic Peters Ice Cream Factory, which was built and established long before the development of refrigeration technology.

Once a thriving hub for innovation, Peters Ice Cream Factory employed food technologists who developed many of the brand’s iconic ice cream flavours using the crudest of technology to lower the water temperature that would keep the ice cream frozen.

The West End factory shut down in 1995 and the building is now part of the $800 million development of West Village.

“The space is nothing short of extraordinary and will allow us to build the flagship Queensland Harris Farm Markets, with great local fruit, veg and gourmet grocery, as well as some local concession partnerships we’re really excited about,” the CEO said. “Opening in West Village, one of the most exciting urban developments we have ever seen, is a fantastic opportunity, particularly given the history of fresh fruit and veg markets in the area.”

West End’s Harris Farm Markets is the second store in Brisbane. The company opened an outlet in Clayfield in November 2020. Incidentally, the Clayfield site on Sandgate Road was the original site of Harris Farm Markets 30 years ago, before Carlo and Susan Lorenti took over.

“We were incredibly excited to open at this site because Harris Farm used to own it 30 years ago before selling it to Carlo and Susan. It’s a full-circle story and we are thrilled that Carlo and Susan have stayed on as our managers, along with as many staff as possible,” Mr Harris said. 

Brisbane Ice Cream Festival at West End Just Got Cooler With Late Night Eats

For the third year in a row, West End is hosting another Brisbane Ice Cream Festival at the Peters Ice Cream Factory. This time, however, the special event is raising the bar since it’s happening for two days, with an Ice Cream Festival Up Late to boot.

On the 23rd and 24th of March, head to Boundary Street by 11:00 a.m. to get dibs on the finest ice creams in Brisbane. There will be plenty of cones, gelati, and popsicles for everyone since the vendors are prepared to serve guests until 5:00 p.m.

Photo Credit: Brisbane Ice Cream Festival/Facebook

Aside from the daytime weekend romp, there will also be an Up Late event for the cooler big kids. This party is all about enjoying ice cream and booze together, along with cocktails, canapés, and casseroles. Up Late happens on Friday, the 22nd of March, at 7:30 p.m. at The Deck WV.

The following night is reserved for the Chef’s Playground at The Bromley Room on Peters Ice Cream Factory. Renowned chefs like Philip Johnson, Paul McGivern, Ben Williamson, and Dominique Rizzo will be demonstrating how they prepare and create sumptuous and stunning desserts.

Photo Credit: Brisbane Ice Cream Festival/Facebook

Around 17 ice cream brands are joining this year’s festivities, such as:

Vendors of gluten-free, dairy-free and vegan ice creams will also be available for guests with special diet needs.

Brisbane Ice Cream Festival is a ticket-only event. Reservations have been opened since the 1st of March.